BEYOND ZERO
Instead of seeing net zero as the destination, we imagined going 'Beyond Zero'. Could we leave behind a world ‘stuck’ in problems and head towards one flowing with possibilities? To bring this to life, we showcased Toyota’s limitless innovations: air-purifying cars (emitting only water), self-fuelling hydrogen buses, advanced mobility solutions, and emotion-sensing safety concepts. Proving that a future beyond emissions, barriers and restrictions is within reach.
ZERO IS JUST THE START
Client
Toyota
Production
Believe
Director:
Hanna Maria Heidrich
Photographer:
Frederic Schlosser
My Role
Creative Lead (CD)
Concept
Maker
Assets
Hero Film 60”
Cutdown 30” x 2
Bespoke Social x 10
Product Social x 5
Print & Poster
Image Bank x 50