Ever wanted to shake up your look? Our VO5 campaign showed guys how powerful the right product can be to shape your destiny. We created two opposite characters, each completely envious of the other's life. Their storylines unfolded, mirrored shot for shot, leading to 'Mirrorvision' – a unique cinema experience where matched commercials played side-by-side. We obsessed over every detail, from period settings to wardrobe and art direction, making each world feel tangibly real through craftsmanship.

Shape your destiny