For 'VO5 Casual Control' we crafted a spoof folk band, complete with epic backstory. Our pin-up frontman secretly uses V05’s subtle product to achieve the perfect style, to the dismay of his ‘authentic’ bandmates. We developed a rich narrative, complete with discography, press clippings, and evolving characters. All culminating in a comical, 'Spinal Tap'-esque 'Folkumentary'; a story that reveals their manipulative manager's secret deal to sponsor teen-soap Hollyoaks and force brand’s name change to 'THE OAKS' for commercial success.

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