Delivering brand consistency and model distinction across 30 vehicles, required a systematic creative process. Rooted in the brand’s ‘Let’s Go Beyond’ philosophy, we defined a fresh aesthetic theme called Progressive Optimism. Individual campaigns came to life through tonal & textural palettes, systematically defined by the product, its best setting, and diverse drivers. Finished with ‘Every X Counts’ messaging, to convey each model’s most compelling attribute.

PROGRESSIVE OPTIMISM