DROP BY DROP

Under Toyota's 'Start Your Impossible' platform, 'Drop By Drop' connects human perseverance with groundbreaking innovation. Five people who defy limits to achieve the seemingly impossible, with every drop of sweat, tears and resilience. Mirroring the Toyota Mirai's revolutionary feat: a car that emits nothing but water. A powerful narrative, showing how countless small efforts lead to monumental change and an emission-free future. One drop at a time.

START YOUR IMPOSSIBLE

Client
Toyota

Production
Independent

Director:
Johnny Hardstaff

Photographer:
Richard Johnson / Nathan Welton

My Role
Concept
Creative
Maker

Assets
Hero 60”
Docu Films x 5
Lifestyle Social x 10
Product Social x 5
Print & Poster

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180908_Toyota_Simona_Day_01_0884_V2.jpg
181019_Lilly_Reshoot_Day_03_0109.jpg
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180912_Toyota_Robert_Day_01_0528.jpg
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Aitor
Blind
Surfer

Impossible? I just can’t see it.

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181019_Lilly_Reshoot_Day_03_0594.jpg
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Simona
Armless
Ballerina

Impossible? My art knows no limits.

Lily
wHEELCHAIR
MX-er

Impossible? Not from where I’m sitting.

ROBERT
107 YEAR OLD
CYCLIST

Impossible? I’m too old to believe in that stuff.

RANNVEIG
Unbreakable
Climber

Impossible? Looks pretty small from up here.

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