WIN THE RIGHT WAY

Humanity often pays a high price to win at any cost. For Chivas Regal, this demanded a new definition of success, rooted in their 'Live with Chivalry' philosophy. We created a global movement to champion this, launching 'The Venture' campaign featuring Oscar Isaac and Chiwetel Ejiofor. This initiative, backed by a $1M prize fund, empowered social entrepreneurs to do good. It proved that winning means making a positive impact, redefining what success means.