It started with a vision, but Toyota’s new electric sub-brand kept giving. We created the "Beyond Zero" philosophy, generating the "bZ" moniker. We then defined an entire visual world and identify. The line of possibility that featured within the logo became a visual creative thread in film. And to our surprise, the overwhelmingly positive reception prompted Akio Toyoda himself to announce an ambitious expansion, releasing an entire new range of bZ vehicles.

The possibilities are endless