PRETTY CURIOUS
As a dad to a girl, I’m proud to have been part of this project and challenging EDF Energy to invest in girls’ futures with the Pretty Curious Programme. An annual educational initiative that inspires young women to embrace science, technology, engineering, and maths (STEM). We launched with a compelling narrative, that actively challenged gender stereotypes and redefined perceptions of what girls can be.
ONLY 1 IN 7 SCIENTISTS ARE FEMALE
Client
EDF
Production
Gorgeous
Director:
Vince Squibb
Photographer:
Vince Squibb
My Role
Concept
Creative
Maker
Assets
Hero Film
Social Cutdowns x 5
Print & Poster
Programme PR
Web Design